The Indian toothbrush industry is expected to grow by 30% this year, according to the Confederation of Indian Industry, which is predicting the industry will grow by 4% this fiscal year.
The Confederation of Industrial Industries of India (CII), a lobby group, said the industry has a turnover of over Rs1.2 lakh crore.
The industry is projected to grow at 4% by 2022-23 and at 7% by 2024-25, the report said.
“Electric toothbrushing is the most affordable, yet most environmentally friendly and most efficient form of personal care,” the CII said.
The industry has invested Rs20,000 crore in infrastructure to make the product easier to use and more affordable.
The industry will be hit by several hurdles.
It is expected that the Indian market will remain largely rural, with only 1.8% of households being covered by power.
Electric toothbrush is made with recycled plastic and is also non-stick.
The brush also comes with a protective case.
The CII estimates that the industry’s annual revenue will be about Rs25,000 to Rs28,000 in 2021-22 and Rs40,000 by 2022.
There are about 7,000 electric tooth brushes sold in India, according the CICI.
The Indian government has given the industry a budget of Rs60,000-65,000 for 2017-18.